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Loewy's designs are far more famous than his name. Designed for students ages 9-14 of all interests and experience levels. Today's Google doodle sees the distinctive shroud design for K4s Pacific #3768 as the basis for the logo redesign - using the wheels of the train to form the word Google. He once said: 'the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which Raymond Loewy Associates was a party during the design or planning stage.'Īmong his main clients was the Pennsylvania Railroad, for whom he designed passenger locomotives. Loewy, born in Paris on November 5, 1893, set up a London office in the mid-1930s that still operates today. In the 1990s, the U.S., the UK, and Canada embraced tactile pavement in their cities. He also created product designs for everything from refrigerators to cars, vending machines and spacecraft. Seiichi Miyake died in 1982 at age 56, but the popularity of his invention has only grown since his death. Loewy was responsible for designing the famous Coca-Cola bottle, Lucky Strike cigarette packets and logos for Exxon and Shell. Google's latest doodle marks the 120th birthday of the 'father of industrial design,' Raymond Loewy.Ĭhances are you have seen or used some of the products that Loewy designed in his fifty-year career.

Google doodle train design